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This is the first is a series of spots in a secret attempt to reverse engineer the magic behind the original Dorito. We had to sell the importance of the heist and build a bit of suspense in a limited time without giving away the target. We wanted to harness the type visuals unique to cinema.
This is the first is a series of spots in a secret attempt to reverse engineer the magic behind the original Dorito. We had to sell the importance of the heist and build a bit of suspense in a limited time without giving away the target. We wanted to harness the type visuals unique to cinema.
Our take on this was to be fun with a bit of a hip-hop touch. Enough can’t be said of the effectiveness of the magic jingle campaign. What we had to deal with was mixing in bit of hip-hop with out losing the spirit of the campaign. We have always been a fan of hip-hop and we wanted to bring in an old-school flavor. So we added in a bit of Salt-n-Peppa with a classic 90s TV show In Living Color” and called our talent “Fly Girls”.
This was Washington D.C.’s first TV ad promoting it’s tourism department. The 30-second spot highlights a range of reasons to travel to D.C., from Nationals games to monuments to nightlife and public parks. The ads appeared on several networks — Bravo, CNBC, CNN, HGTV, Food Network, History Channel, ESPN, Discovery, NatGeo and TLC. A 90-second version of the ad also ran on the in-flight advertising on domestic United Airlines flights. It was great experiences and the first of many to come.
