The Hard Way
San Jose, CA, USA
Video editor • director • motion graphics designer • producer • graphics designer • color grader
At The Hard Way, we create artful, cinematic video content. Your brand is much more than a logo, and for that reason, we feel it is our duty to create videos with more than just a sales pitch. Our purpose is to combine our clients’ sincere human message, with stunning cinematography, thoughtful editing, and solid design - resulting in compelling content. We don't aim to just to place your message in the mind of the viewers, but to tie that message to their hearts. The goal of video content is to make people think. The goal of The Hard Way is to make people feel as well. We take pride in our ability to keep our crews small and efficient, in turn tipping the balance between quality and cost in our clients' favor. While we are pleased to be able to leverage new technology and methods to keep cost down, we spare no effort in our projects - when it's a matter of quality, we do things The Hard Way. The Hard Way is led by producer, Logan Parks, and supported by a network of select freelancers that are brought in when appropriate. Logan started as a camera operator/editor in Southern California, and moved to San Jose - where he has been producing cinematic video content for businesses since 2009. His obsession with the quality of his work is arguably unhealthy. He sometimes writes about himself in the third person.