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Charles Wood

Brooklyn, NY, USA

Director • illustrator • art director • filmmaker • motion graphics designer • copywriter • color grader • videographer • video editor • screenwriter • visual fx • producer • gaffer • animator • graphics designer

Freelance commercial/video director. Experienced live action, motion graphics, 3D animation, and UI design. Clients include Twitter, Microsoft, HTC, Verizon, Carnegie Fabrics, Esquire and more.

I teamed up with Director Adam Patch who I had previously worked with on our Starbucks Tweet-A-Coffee campaign. We chose animation to pull the viewer away from the "living room lifestyle" motif that dominates marketing today. We created a "fantastic-but-familiar" rhythm in the piece that focused on the connection of Comcast and Twitter - and less on details (which carrier, what DVR, which programming, etc.) From that starting point I wrote the script and began styleframes and storyboards.

One

I teamed up with Director Adam Patch who I had previously worked with on our Starbucks Tweet-A-Coffee campaign. We chose animation to pull the viewer away from the "living room lifestyle" motif that dominates marketing today. We created a "fantastic-but-familiar" rhythm in the piece that focused on the connection of Comcast and Twitter - and less on details (which carrier, what DVR, which programming, etc.) From that starting point I wrote the script and began styleframes and storyboards.

Two

Nokia has the apps. This spot was completed in a little less than 9 days from brief to delivery. I was in charge of Research, Writing, Art Direction, Animation, Editing

Three

Starbucks + Tweet-A-Coffee Partnership. For the launch I worked directly with Twitter's Brand Strategy and Starbucks Creative Team to produce a launch spot for the partnership. I worked with Ben Hughes and Adam Patch to write and direct the spot. The animated spot was so successful - Starbucks integrated it directly into their @replies and used the design language to influence their launch pages and iPhone 3.0 App launch.

Four

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